Friday Morning News

Hearthstone iconIt’s been a while since we’ve seen a truly new laptop from Apple. I hesitate to say years, but it’s probably been something around that kind of time frame. The 12-inch MacBook with Retina display is Apple’s first new laptop in a long time, and it’s now been thoroughly reviewed by Anandtech. You already know the basics — fanless, one USB-C port, new keyboard, new trackpad — so this is definitely more of a deep-dive.

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Thursday Morning News

Nwh6uKegftZRvUaVIFixit’s teardown of the 2015 MacBook with Retina display reveals the mysteries of Apple’s thinnest laptop yet. It should come as no surprise that the machine is basically impregnable; like recent Apple laptops there’s no user-replaceable parts, so there’s no reason for you to get into it at all, and even if you do, you’ll find pretty much everything has been glued down.

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Wednesday Morning News

wwdc15-heroApple has announced the dates for this year’s Worldwide Developers Conference. Those planning on going to the app developer cornucopia should mark off the 8th to the 12th of June, and like last year, tickets will be issued in a random fashion to developers who have registered for WWDC. Even if you can’t make it, Apple says in their press release that more sessions than ever before will be streamed.

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Tuesday Morning News

appletvUpdates to Final Cut Pro X, Motion, and Compressor were released by Apple this morning. According to the press release, both Final Cut Pro X and Motion now support 3D titles, as well as GPU-accelerated RED RAW processing in FCP X and the ability to create custom materials and environments in Motion, while Compressor can now publish movies for sale on the iTunes Store.

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Monday Morning News

bands_bottom_largeIf you didn’t get your pre-order for the Apple Watch within a couple minutes of 5:01pm last Friday, you’re basically out of luck. Shipping times on all models are now somewhere in June, so unless you know someone who has an extra one they don’t want, you might as well wait until they’re available in-store. That goes for the new MacBook too, which now has a ship date of June for all models.

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Friday Morning News

macbook-back-bleedIf you’re anything like me, you’re probably still wondering which model Apple Watch you’ll be pre-ordering at 5:01pm today. Perhaps you’re also agonising between the aluminium Sport and stainless steel Watch, wondering if all that extra durability is worth the extra $300 you’ll be paying for a first-gen product. Either way, Apple has said pre-orders for the Apple Watch will be strictly online to begin with — evidently, Angela Ahrendts was serious when she said she didn’t want to see lines outside Apple stores. Interestingly enough, there’s still no word on where or how we book try-on appointments, which supposedly begin today at Apple Stores nationally.

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Thursday Morning News

screen-shot-2015-04-07-at-7-39-27-pmReviews of the Apple Watch came out late last night. I haven’t had time to read all of them, but here are the good ones: Gruber’s review over at Daring Fireball should be the first one you read, if you’ve followed Apple up until now. But the other one you might be interested in is from The Verge, who are probably the ones most suited to a review of a smartwatch, whatever that is. The New York Times, Men’s Journal, Bloomberg, and the Wall Street Journal are the other ones I’d be looking at.

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Wednesday Morning News

12413-6265-150406-Messages-lLG let the cat out of the bag yesterday when they let slip Apple would be announcing an iMac 8K with a super-high resolution display this year. 8K displays aren’t exactly new as super-high-end TVs have had them for a couple of years, but an iMac 8K would definitely be something new. It’s possible we’ll see something like this from Apple for the Retina iMac refresh later this year, but it’s also possible LG was simply trying a little to hard to hype up their display. Only time will tell.

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Tuesday Morning News

musicWired’s history of the Apple Watch tells the story of the secret project of Apple’s Kevin Lynch, former CTO at Adobe. What started off as an iPhone with a velcro strap we now know as the Apple Watch, and it’s been a hell of a ride: it’s no secret the Watch represents an entirely new direction for Apple, and even though smart watches have existed for years now, none do as much as the Apple Watch does. No other smart watch has been under closer scrutiny, and here’s hoping, no other has fallen as hard as people are predicting. We’ll soon see.

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Crossy Road

Good Reads for March, 2015

Every month, we’ll be bringing you a selection of curated reads about the wonderful world of Apple. They might be a little longer than the pieces we share in the daily morning news, but they’ll always be worth your time. Bring your own Instapaper account, because this is Good Reads.

  • The Apple Watch goes up for pre-order next week, and with many of the questions surrounding the Apple Watch having already been answered, Benedict Evans kicks off Good Reads this month by asking perhaps the only question that remains: why is Apple making a gold watch? The answer also relates to why people buy $10,000 watches in the first place.

One could argue that it’s a vanity project, or that Apple’s doing this just because it can, or that a few hundred million dollars still matters at Apple (as indeed it does). But I think it’s more interesting to compare it with Apple retail. Despite its prominence, this is only about 10% of Apple’s revenue. It’s much more important as marketing. And it’s great marketing.

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