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Good Reads for July, 2015

Every month, we’ll be bringing you a selection of the best, if slightly longer, reads from around the web about the wonderful world of Apple. Sometimes we’ll feature think pieces on how Apple is (or isn’t) doomed, other times it will be some good old fashioned analysis of Apple’s latest product, strategy, or service. Bring your own Instapaper account, because this is Good Reads.

  • Neil Cybart of Above Avalon took one look at Apple’s latest financials and came to one conclusion: the iPhone is taking over Apple. July marked the eighth anniversary of Apple’s revolutionary mobile phone, widescreen iPod with touch controls, and a breakthrough internet communications device, and with over 726 million iPhones sold, the iPhone-train doesn’t look like its slowing down anytime soon.

From a financial and business perspective, the iPhone is the only product that matters. The iPhone is amassing so much power at Apple, it is difficult to imagine any product being able to dramatically surpass the iPhone in terms of importance over the next five years. Apple will be the iPhone company for the foreseeable future, and that classification introduces opportunities and risks that Apple will need to navigate over the coming years.

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Thursday Morning News

macbook-air-i7-1-7ghz-1322-laptop-w-512gb-ssdMacRumors brings us the news that while Apple is still the largest vendor in the tablet marketplace, it’s no longer the once dominant player, at least in terms of market share. The numbers from IDC tell most of the story: Apple sold 10.9 million tablets in Q2 2015, but for the first time, fell below 25% of the worldwide tablet marketshare.

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Wednesday Morning News

apple-camp-day-one-garageband2Ars Technica’s review of the sixth generation iPod touch says it’s a device that has been mostly overshadowed by the iPhone, but still has its uses. While the internals of the latest iPod touch might be of the same calibre as its iPhone relatives, the iPod touch just lacks hardware compared to the iPhone: there’s no vibration motor, ambient light sensor, GPS, or flash. Still, it’s unlike any other music player in its category, and it’s amazing to think that after all these years, there’s still no real iPod touch competitor.

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Tuesday Lunchtime News

ipadair2ipadmini3-250x305First people wanted a bigger iPhone. Now people want a smaller iPhone. Business Insider reports one analyst saying that Apple considered making a four-inch version of the iPhone 6, but scrapped the idea after realising they would be cannibalising sales of the iPhone 6.

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Monday Morning News

intersitial_largeApple’s latest micro-site explains why there’s nothing quite like an iPhone, complete with snazzy animations and parallax-scrolling. In keeping with their recent “if it’s not an iPhone, it’s not an iPhone” ad campaign, Apple says that they believe phones should be more than just a collection of features, running through other features that make the iPhone unlike any other.

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Friday Morning News

13670-8641-150723-Remote-lJim Dalymple says Apple Music is a nightmare, and he’s not alone. He writes that using Apple Music for even the simplest of advertised tasks felt like a burden, encountering unexplained difficulties and having to use convoluted workarounds for tasks that should have, like the old Apple adage goes, “just worked”. A summary of his woes at Six Colors echoes his sentiments — I know people were afraid of Apple moving music to the cloud, and it turns out, for good reason.

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Thursday Morning News

13663-8621-homekit-iphone6-lA transcript from iMore on what Apple CEO Tim Cook said during yesterday’s quarterly earnings conference call tells you everything you need to know about Apple’s financial state. After covering off the iPhone, Mac, services, and Apple in China, Cook spoke at length about the successes of the Apple Watch so far, talking about the high customer satisfaction of the device and how Apple will be working with institutions to advance medical research using data gathered from the Apple Watch.

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Wednesday Morning News

notifications_ios_9b4The story for Apple’s quarterly financial results continues as it always has: a profit of $10.7 billion in Q3 2015 compares favourably to $7.7 billion in the year-ago quarter, and international sales now account for 64% of the quarter’s revenue, according to Apple’s press release. Tim Cook says there’s been a great start to the Apple Watch, and while specific sales numbers of Apple’s wearable haven’t been released by the company, perspective on Apple Watch sales numbers means we probably won’t know how it’s going for years to come.

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Tuesday Morning News

apple_watch_green_primary-100573429-largeWhen Apple kept the 16GB storage tier but ditched the 32GB, pretty much everyone though it was a strange move. Why not ditch the 16GB and start the storage capacity at 32GB instead? A new rumour claims they might be doing just that with the release of the next iPhone, with this year’s iPhone refresh to drop the 16GB capacity and start from 32GB.

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Monday Morning News

uwamAMjulWtMVAGQThe best way to find out how things work is by taking them apart, and to find out how the new iPod touch works, iFixit took it apart. There’s a number of changes in the revamped iPod touch with iPhone-class processor and camera. Battery life should stay more or less the same, thanks to a similar capacity battery, and the new iPod touch also has a 1GB of RAM, double the previous model. Interestingly enough, there’s no sapphire lens cover on the poor iPod touch.

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