Let’s face it: there’s so much stuff on the web that you’ll never be able to read it all. So, every month we’ll be bringing you no more than a handful of slightly longer — but always worthy of your time and attention — reads about the wonderful world of Apple. Instapaper account not included, Kindle sold separately.
- May was the month Apple VP Corporate Communications Katie Cotton announced she was leaving Apple, and anyone who works in PR could stand to learn a few things.
Cotton was VP of worldwide corporate communications at Apple, and while PR people aren’t always seen as super important, Katie Cotton was. She controlled how Apple dealt with the outside world, and she shaped how the company was viewed by the media and the general public.