Every month, we’ll be bringing you a handful of jokingly juxtaposed, if slightly longer, reads about the wonderful world of Apple. Sometimes these will be timelines of Apple service launches, reasonable explanations of recent Apple software quality issues, or deep-dives on all the ways the camera in the latest iPhone is the best one ever. All I know is, bring your own Instapaper account, because this is Good Reads.
- It feels like we’ve been talking about Apple’s streaming video service for so long, and this weekend, all of the rumours finally came to a head as Apple finally launched Apple TV+. There are now a few dozen episodes of a handful of TV shows available to watch, stream, and download, all of which represent Apple’s first foray into the world of original programming. Reviews are mixed, but it’s early days yet for something that’s been years in the making. The Hollywood Reporter takes us a look at the long, bumpy road to Apple becoming a content creator in its own right.
Apple executives have acknowledged entertainment isn’t their expertise. "We don’t know anything about making television," senior vp software and service Eddy Cue, the architect of the company’s TV+ strategy, told audiences at South by Southwest in 2018. "We know how to create apps, we know how to do distribution, we know how to market. But we don’t really know how to create shows."