Tuesday Morning News
The latest part leak for the next iPhone is the True Tone flash, as seen in the current iPhone 5s. Only this part is a circular version of Apple’s previously oval-shaped True Tone flash, with the part showing both amber and white LEDs within a circular flash component. And that’s just about it for news this morning, although there are (as usual) plenty of Apple-related tidbits…
Brian Chen from the New York Times profiles Apple University, Apple’s employee education and onboarding program. It’s a worthy read about a facet of Apple that’s not-often talked about. According to Chen and the people he spoke to, Apple University is “a program that is an especially vivid reflection of Apple and the image it presents to the world. Like an Apple product, it is meticulously planned, with polished presentations and a gleaming veneer that masks a great deal of effort.”
Jean-Louise Gassée has penned an open letter to Apple CEO Tim Cook regarding App Store curation, saying the App Store is a gold mine buried in an impenetrable jungle. App discovery is all but non-existent, and while the algorithms currently sorting apps into sections do an OK job, there’s so much more that could be done. Gassée wants humans to curate the App Store, arguing the App Store is better as an Apple publication of sorts rather than the wasteland it currently is.
As the iPhone-hype reaches fever pitch, Darrell Etherington of TechCrunch says the next iPhone will be the device of the year. It’s been so long since Apple has revealed a new product, and I, for one, am hanging out for a larger screen (which may or may not come with a scratch-resistant sapphire display). Over at The Mac Observer, John Martellaro offers a look back at our ridiculous 3.5-inch displays of yesteryear.
Also from The Mac Observer is a piece on why Apple’s iWatch won’t go straight to the junk pile. Apple’s no stranger to the technology game, and while the challenges for a wrist-worn wearable are higher than they were for, say, the iPod or iPhone, there’s plenty of reasons to expect they’ll have a damn good crack at it.
Stephen Hackett’s prediction of a collectible Apple product is the iMac G5 with iSight camera. It’s notable for having a lifespan of just three months, coming right before Apple’s switch to Intel processors, but also because it had software features not seen in any other Mac before it.
Apple’s ongoing legal battle against patent firm VirnetX is not going well, after a judge ruled against Apple’s argument that a number of the contested patents should be invalidated for being “indefinite”.
The Mac Pro of old was notable for having handles for easier transport, but the new cylindrical Mac Pro features no such luxury. Thankfully, those needing to transport their $4,000 computers frequently can now do so safely with the Mac Pro Go Case, as reviewed by Macworld.
Macworld has also posted a number of advanced keyboard tricks, covering everything from switching input languages (for the multilingual among us) or even using an alternative login keyboard.
Two new Apple ads appeared overnight, and both “Your Verse” ads this time focus on the iPad. The first, Yaoband’s Verse, shows off how one electro-pop band uses the iPad for recording and production, and the second, Jason’s Verse, explores how the iPad helps bearded men on bikes organise gangs. “Community activist”, indeed.