Every month, we’ll be bringing you a selection of ravishingly rectangular — if slightly longer — reads about the wonderful world of Apple. Sometimes they won’t actually be reads, or about how Apple is the world’s most innovative company. Sometimes, they won’t be exactly about Apple per se, but you know what? Those ones make for the best stories. All I know is, bring your own Instapaper account, because this is Good Reads.
- This isn’t the first time I’ve pointed out a video in Good Reads, and the bad news is, it probably won’t be the last. The good news is, Motherboard’s mini-documentary on how iFixit became the world’s best iPhone teardown team gives us the behind-the-scenes perspective of a company that believes in everyone being able to repair their own devices. Plus, some of it was shot in Australia, because thanks to the magic of timezones, we get the privilege of being among the first to get hands-on with new iPhones.
The most important thing that happens when a new iPhone comes out is not the release of the phone, but the disassembly of it. The iPhone teardown, undertaken by third-party teams around the world, provides a roadmap for the life of the iPhone X: Is it repairable? Who made the components inside it? The answers to these questions shift stock markets, electronics design, and consumer experience.
Every month, we’ll be bringing you a selection of painstakingly penned, if slightly longer, reads about the wonderful world of Apple. Sometimes they’ll be gripes about how the MacBook Pro has lost all semblance of being a pro-level machine, a bunch of questions and answers about Apple’s massive cash stockpile, or a wish list for the next version of watchOS. All I know is, bring your own Instapaper account, because this is Good Reads.
- It’s not really a read, per se, but I thought I’d point out the craftsmanship behind the WWDC 2017 Lightbox by Josh Tidsbury anyway. His gift to members of the Technology Evangelism group at Apple this year, following their work at WWDC, pays homage to both the cube of the Apple Design Award, with the aesthetic that only wood can bring. The amount of detail that went into the creation of these little wooden mementos is a testament to the kind of attention to detail that makes Apple great.
I wanted to create something of a keepsake for each of the other members of our team as a personal gift to each of them. I’ve always loved the aesthetic of the Apple Design Award, and wanted to create something of an homage to that design, but using my favourite material: wood.
Every month, we’ll be bringing you a selection of positively personalised, if slightly longer, reads about the wonderful world of Apple. Sometimes they’ll be in-depth analyses of Apple’s latest and greatest, how developers are designing for a never before-seen form factor, or the best review of any iPhone, ever. All I know is, bring your own Instapaper account, because this is Good Reads.
- November was, somewhat unsurprisingly, all about the iPhone X. It’s been a month since the iPhone X was released to the masses and most apps are getting updated for the edge-to-edge display. The iPhone X is unlike any iPhone that came before it due to the rounded corners, no home button, and the TrueDepth camera system cutout that everyone keeps talking about, and that presents unique challenges for developers. Samuel Axon of Ars Technica talked to some developers about the changes they’ve had to make in their apps, and my only hope is that it all hasn’t been for notch.
The iPhone X is the most significant change to the iPhone in several years. It has a higher resolution and a different screen shape. It disposes of the home button and adds or changes touch gestures. Every one of those changes could create work for designers and developers… and then there’s the notch. You can expect more phones to do this, not just from Apple. But how do you design around it? How much work is it to adapt an app for it? Is it, as some critics say, bad design?
Every month, we’ll be bringing you a selection of meticulously memorised, if slightly longer, reads about the wonderful world of Apple. Sometimes they’ll be a comprehensive explanation of why ARKit is a big deal, or the latest breakdown of what made news in the Apple blogosphere recently. Other times, they’ll be an extremely technical read on a recent vulnerability that affected millions of iOS devices up until a few weeks ago. All I know is, bring your own Instapaper account, because this is Good Reads.
- While recent news has focused on Apple’s removal of VPN apps from the Chinese App Store, none of this is particularly new. People have been talking about Apple’s “walled garden” for as long as the App Store has been around, and Motherboard writes about the long and storied history of Apple removing “objectionable content” from the App Store. All of this is true, of course, as is the statement that with more than nine years of the App Store, we haven’t seen any widespread malware threats.
Each day, Apple is tasked with a near-impossible job: keeping its sprawling App Store free from malware, blatantly offensive content, and spam. In order to do it, the company requires each of the App Store’s roughly two million apps, from iFart to Twitter, to undergo an extensive approval process.
Every month, we’ll be bringing you a series of somewhat scrutinised — if slightly longer — reads about the wonderful world of Apple. Whether they’re commentary on Apple’s latest project, a detailed analysis of how Apple keeps itself ahead of the competition, or reflecting back on ten years of the iPhone, they’ll have something for everyone. Bring your own Instapaper account, because this is Good Reads.
- The standout piece from May was from Steven Levy, who over at Wired had a deep dive into Apple Park. Apple Park is undoubtedly as much of an Apple product as your iPhone or iPad is, from the attention to detail to the wood that made up the walls in offices, to the workplaces designed to increase collaboration between individuals and teams. (As a bonus, Levy’s piece in Backchannel tells us the story of David Muffly, the guy in charge of the trees at Apple Park.)
It’s probably more accurate to say that Apple Park is the architectural avatar of the man who envisioned it, the same man who pushed employees to produce those signature products. In the absence of his rigor and clarity, he left behind a headquarters that embodies both his autobiography and his values.
Every month, we’ll be bringing you a series of handpicked, if slightly longer, reads about the wonderful world of Apple. Sometimes they’ll be about what Apple is doing with a product purchased by a single-digit percentage of Mac users, other times, they’ll be a critical analysis of what Apple are doing with the Mac as a whole, when the news is filled with rumours of new and shiny iPhones. All I know is, bring your own Instapaper account, because this is Good Reads.
- Early in April, Apple did something unprecedented and invited some select few to Cupertino to discuss the future of the Mac Pro. You can read the full transcript of the discussion over at TechCrunch, but the gist of it is that Apple knew they had made some wrong design decisions with the 2013 Mac Pro, design decisions that ultimately delayed any kind of hardware refresh to the tune of being untouched — no spec bump, much less a hardware refresh — for over 1200 days.
In the interim, we know there are a number of customers who continue to buy our current Mac Pro. To be clear, our current Mac Pro has met the needs of some of our customers, and we know clearly not all of our customers. None of this is black and white, it’s a wide variety of customers. For some, it’s the kind of system they wanted; for others, it was not.
Every month, we’ll be bringing you a selection of intelligently instigated reads about the wonderful world of Apple. Normally they don’t appear as part of the daily news, even though the news covered tangentially-related events, such as the iPhone’s first tenth birthday, or Apple’s 2016 in review. All I know is, you’ll need to bring your own Instapaper account, because this is Good Reads.
- If we’re starting this edition of Good Reads off with anything, we’re starting it with a story about the history of the iPhone. The internet history podcast takes us back to 2007, when Apple Computer, Inc, was riding on a wave of iPod-related successes, and the Mac was flourishing because of that. Then the iPhone was announced, Apple dropped the “Computer” part of its name, and, well, you pretty much know the rest.
And so, a skunkworks tablet project became a skunkworks phone project. At the very least, by 2003-4, in the form of various initiatives, Apple was hard at work on some sort of portable device that would merge the iPod with a phone and become an all-encompassing unitary device.
Every month, we’ll be bringing you a selection of genuinely grandiose reads about the wonderful world of Apple. Sometimes, they’ll contain speculation about upcoming Apple products, or analysis of why the latest iPhone is the worst one ever. Other times, they’ll be lengthy review of operating systems, followed up by the usual “Apple is doomed” commentary. All I know is, bring your own Instapaper account, because this is Good Reads.
- John Siracusa may not be writing reviews of Apple’s Mac operating systems on Ars Technica any longer, but that doesn’t mean Ars Technica has stopped reviewing them. Now known as macOS, Sierra 10.12 adds new features in the way of bringing Siri to the Mac, as well as improvements to core OS apps such as Photos, Messages, and smarter storage management features that eschew much of traditional file management away from users. But once all that’s said and done, it’s still an iterative release that runs on ageing hardware — even if that hardware runs any task you wish to throw at it comfortably.
Sierra is a perfectly fine operating system update. Like other yearly macOS releases (and the new periodic Windows 10 releases), it makes solid improvements without pulling the rug out from under users of the current version. It cuts hardware from the support list somewhat arbitrarily, but those aging Core 2 Duo systems can’t be expected to last forever and they’ll still get El Capitan security updates for a couple of years.
Every month, we’ll be bringing you a handful of enthusiastically endorsed — if slightly longer — reads about the wonderful world of Apple. Sometimes these will be interviews with Apple executives, other times they’ll be deep dives into how Apple’s artificial intelligence and machine learning is making a difference in the day-to-day of millions. Bring your own Instapaper account or other preferred read-it-later service, because this is Good Reads.
- August was apparently the month for interviews, and Fast Company led the charge with their piece on Tim Cook’s Apple. It just so happens that August 2016 happens to mark Cook’s fifth year at the helm of one of the biggest companies in the world, and Fast Company’s interview with the Apple CEO paints the picture of a leader who has to constantly face the music on every facet of Apple.
But, in the five years under Cook, Apple’s revenue has tripled, its workforce has doubled, and its global reach has expanded rapidly. […] Cook has shown a great capacity for getting improvements from every corner of the company, and for then deploying those gains across a wider canvas of software, hardware, and services than Jobs ever had at his disposal. He will never be as flashy as Jobs, but he may just be the perfect CEO for the behemoth Apple has become.
Every month, we’ll be bringing you a selection of vehemently vetted, if slightly longer, reads about the wonderful world of Apple. Sometimes they’ll be interviews with former Apple employees, discussion around how Apple’s user interface is changing (some say for the worse), or odes to a device long lost in amongst a billion iPhone sales. Bring your own Instapaper account, because this is Good Reads.
- Over at The Macro, Craig Cannon interviews Apple employee numero uno, Bill Fernandez. In a series that focuses on early employees at tech companies, Fernandez tells the story of how he became the first employee after Steve Jobs, Steve Wozniak, and Mark Makkula incorporated the company. “Startups” weren’t really a thing back in the days when Apple was in its infancy, and just like Jobs, Fernandez was laid off from Apple only to rejoin the Mac team in the early 1980s.
Well, I definitely wanted to work with them. You know, I had worked with Woz and Jobs on projects for years and they were two of my closest friends and we got along well together. And sure, it was great working with my friends. It was also great having the opportunity for us to build our own computer, so yeah. It was great. I just thought, “Let’s go build our own computers. This is awesome.”