Daring Fireball’s John Gruber has thoughts and observations on last week’s iPhone announcement, and he pulls no punches when he says the notch on the screen of the iPhone X offends him. Even worse, not only are Apple embracing the notch as part of the iPhone X design, they’re also embracing it as part of their software, too, when they could have chosen to minimise it with the OLED display. Skeptics point out that Face ID probably won’t be as good as Touch ID, but Gruber’s impressions say otherwise. I guess we’ll have to wait and see.
David Pogue of Yahoo clarified with Apple what really happened when Face ID failed to recognise Craig Federighi’s face on-stage during a demo on Wednesday’s event. When the undisputedly best Apple presenter went to demo the new iPhone X, the first phone he picked up and attempted to unlock with Face ID prompted for a passcode. The official reason from Apple is because the device was handled by multiple staff who weren’t C-Fed, Face ID failed multiple authentication attempts, prompting for passcode input just before Hair Force One went to the backup. A small gaffe, sure, but nothing unfamiliar to anyone who’s used Touch ID.
It’s hard to get a feel for how cool Apple’s new Steve Jobs Theater is without being there. The next best thing is a wonderful photo essay put together by Dan Frommer of Recode, about what it was like to attend the first event there. The glass of the above-ground part of the theatre is tall and imposing, and you can tell that everything has Apple’s signature attention to detail. I wish I could have been there.
It was incredibly touching to open Apple’s first-ever event at the Steve Jobs Theater with his voice. Before anyone stood on stage to tell us all about the new Apple Watch, the new Apple TV, or the new iPhones, it was great to hear Jobs talking about what keeps Apple, Apple. Amidst all the design details of the Steve Jobs Theater, from the revolving elevators to the exquisitely crafted staircases, Jobs shared words about being true to who we are, and remembering who we are. And with that, it was on with the show.
Well, kind of. Apple CEO Tim Cook had a quick spiel about Apple Park, this being the first event in Apple’s new space, and it looks pretty great. The new visitor centre, with its own Apple Store and augmented reality experience, will be open later this year, and just like you might expect, it’s all powered by 100% renewable energy.
Apple SVP of Retail Angela Ahrendts talked about Apple’s retail transformation. If you’ve been reading the news you’ll know what this is about; Apple’s been revamping the retail experience in a number of different stores worldwide, and they’re incredibly proud of transforming retail outlets into modern town squares. Ahrendts discussed a few new upcoming stores, including the return of the glass cube at Apple’s redesigned Fifth Avenue location, the Carnegie Library Apple Store, and Chicago’s latest flagship store on Michigan Avenue.
This time tomorrow, we’ll know everything we need to know about the next iPhone. Overnight, Steve Troughton-Smith confirmed the amount of RAM in the next iPhone, with both the iPhone X and iPhone 8 Plus coming with 3GB, and the regular iPhone 8 getting 2GB. Those numbers are on par with Apple’s current RAM inclusions, with the iPhone 7 having 2GB and the iPhone 7 having 3GB, so there’s nothing really new here.
With Apple’s big event happening on Wednesday for those of us in the GMT+10 timezone, Ars Technica has a summary of what we’re likely to see from Apple’s big reveal. I’d consider the next iPhone lineup — whatever they actual devices are going to be called — a lock, along with an Apple TV hardware refresh to bring 4K and HDR support to the masses. There’s talk of an updated Apple Watch with LTE, and finally, we’re also expected to get release dates for iOS 11, macOS High Sierra, tvOS 11, and the rest of the software that Apple has been beta testing for the past few months.
Apple has reached a deal with the Warner Music Group, which means that hopefully artists like Ed Sheeran, Red Hot Chili Peppers, and Bruno Mars will soon be available on Apple’s all-you-can-eat music streaming service. Bloomberg reports the deal was reached even though Apple plans to pay labels less than it did previously, so we’ll see how Sony takes that news when Apple sets their sights on them as the next partner for Apple Music.
Not only is the Steve Jobs Theater where the new iPhone will be announced, but it’s almost entirely underground, contained with the space of Apple Park. Side-view plans of the interior show off a few details we haven’t known about before, including a hidden demo area for new products that is revealed by a sliding wall after the presentation. Here’s hoping we see some in-person pics and videos of other details, including the custom-made rotating elevators that means passengers enter and exit by the same door, due to the elevators themselves rotating when ascending or descending.
Apple has cancelled the Apple Music Festival after nearly ten years of annual events. Previously called the iTunes Music Festival, Apple’s music-focused event saw some of the biggest names perform on stage at its London Roundhouse location, with Apple streaming the event within iTunes and on Apple Music in more recent years. The event was scaled back from previous iterations, going from nightly concerts to just ten shows in total, but it’s still a curious move given Apple wants to promote Apple Music.
Up until now, the Apple rumour-sphere had settled on the “iPhone 8” as the name for the borderless iPhone with OLED display. Now, 9to5Mac claims multiple case vendors are updating their nomenclature for something a little different, saying that the normal S-revisions will now be called the iPhone 8, with iPhone Edition going to the borderless OLED model. Apple’s iPhone event is just over a week away, so we’ll find out for sure then.