Apple Music exec Jimmy Iovine says that Apple wants to do more than just music. Following an article from the Wall Street Journal speculating Apple was also investigating its own line of original TV programming, Iovine claims that Apple needs to go beyond just music, but include video content as well, and not necessarily focused on the music industry. It’s not a bad strategy, given that Spotify and Pandora’s users are mostly free — if Apple wants paying Apple Music subscribers, offering more than just music would be an ideal way to do it.
The Six Colors report card for Apple in 2016 has responses from Apple writers over Apple’s performance in a number of categories. The number rating from 1-5 reflects the fact that Apple scored poorly in areas where they didn’t release updates, while products that did see updates were either marginally higher or about the same as the previous year. The commentary from some of the writers is also insightful.
The Wall Street Journal is reporting Apple will soon be offering its own scripted TV shows. The paywalled article claims that both “veteran producers” and “experienced marketing executives” will be looking to create and promote these shows, but with the likes of Netflix and HBO already producing great in-house content, will it be enough?
The BBC has an interviewed Tony Fadell recently, asking him about the history of the iPhone. When the iPod was already a mature product with videos and games, developing a phone seemed like the next logical step. And with wireless data networks came the idea that the touchscreen device should be a general purpose platform.
Apple’s official statement on Consumer Reports’ inconsistent battery life results details that a Safari bug was to blame. Consumer Reports’ test suite apparently disabled the cache in Safari to simulate loading different web pages, which uncovered a bug reloading icons, resulting in inconsistent battery life. The good news is, Apple has fixed the issue in the latest beta of macOS Sierra, and Consumer Reports will be re-testing the new MacBook Pros.
On the tenth anniversary of the iPhone’s original debut, Apple acknowledges the milestone by posting a press release. The iPhone has sold over a billion devices to date, and kicked off the smartphone revolution as we know it. Apple CEO Tim Cook says that the iPhone set the standard for mobile computing, and that the best is yet to come.
A photo posted to the Beats Instagram account shows what appears to be a white iPhone 7. At first it looks almost like an iPhone 5c, but the full-size image makes it look completely fake, almost as if the camera lens is a piece of paper that’s just stuck onto a white rectangular-shaped box. Still, it’s fuelling rumours that Apple could make a glossy white version of the iPhone 7 successor.
Apple’s press release tells us about the great start to the year it had. $240 million in customer purchases on New Year’s Day makes January 1st, 2017 the busiest day for the App Store ever, with 2016 also being no slouch in terms of developer earnings. $20 billion was paid to developers in 2016, up 40% from the previous year.
A post from MacRumors published before the new year turned over tells us about what to expect from Apple this year. The first one is an easy one: we’ll undoubtedly see a new iPhone around August/September, but from there things start to get questionable due to Apple’s unpredictability in updating product lines of late. Still, there’s a good chance we’ll see an iPad Pro update this year, along with the iMac and MacBook. To avoid disappointment, it’s best to not expect anything and instead be pleasantly surprised when Apple do announce updates.
Thanks to the Apple rumour mill, we knew about a lot of things before they were officially announced by Apple. MacRumors’ roundup of the biggest leaks from 2016 tells us about all the significant updates to Apple product lines that were known ahead of time, with rumours coming from both the hardware side, via software, and even from patents.